Morgan introduces the Super 3 Origins Special Editions

Published

10 July 2024

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Morgan is celebrating the original inspiration for the rebellious Super 3 with a limited series of designs known as Super 3 Origins. The collection comprises nine unique specifications – each limited to just nine examples – that embody an inspired theme that prevailed during the Super 3’s creative design phases.

Super 3 Origins showcases an eclectic and versatile mix of designs, each with specially selected colours, sophisticated colouring, liveries, custom bespoke features and accessories. Inspirations range from the rise of the jet age, space racing, the pop art movement, American boulevard cruisers, belly tank racers, 1980s technology and science fiction.

“The Super 3’s look is derived from its mechanical operation and the very broad vision of the creative team at Morgan. We took inspiration from other industries, artistic and industrial movements and used the ‘best bits’ of several decades of design. This is the story we wanted to tell with the Super 3 Origins collection.”

When we first presented the Super 3 in April 2022, we defined three ‘characters’ – Classic, Contemporary and Touring – that reflected the varied nature of the model and the way three-wheeled Morgan owners and motorcyclists used their vehicles. The final nine specifications are new characters in the story of Super 3.”

“This project was challenging for all departments within Morgan, who enjoyed revisiting and categorising the key inspirations behind Super 3. These ideas have translated into nine striking editions that complete the Super 3 Origins collection. We hope they reflect Super 3’s striking yet honest design and its capacity for bold expression. It is a product whose success is measured in smiles, and a product that embodies a statement of the creative coachbuilding talent of the people within Morgan.”

Jonathan Wells, chief design officer, Morgan Motor Company