McLaren Utrecht has received the prestigious title of McLaren Retailer of the Year for Western Europe. The recognition, awarded to the entire McLaren Utrecht team, demonstrates the company’s ongoing commitment to excellence and exceptional performance in all aspects of the business, according to the statement by Steve Robson, Market Director for McLaren.
The award not only highlights McLaren Utrecht’s individual achievements, but also strengthens the partnership between McLaren Automotive and Louwman Exclusive. McLaren Utrecht’s success has contributed to the brand’s overall growth and position in the Western European market. McLaren Utrecht joins 11 other global McLaren dealers in McLaren’s Premier Club as a finalist in the first phase of the supercar brand’s competition. The aim is to reward dealers within McLaren’s global network who deliver top performance in terms of sales and customer service, among other things. The McLaren network currently consists of 109 dealers in over 40 countries.
“We would like to congratulate McLaren Utrecht for its unprecedented success in 2023. The McLaren Retailer of the Year awards recognise the outstanding service that our best-performing dealers provide to McLaren owners. In recognition of passion and tireless effort, I warmly welcome McLaren Utrecht to our Premier Club of top dealers,” said George Biggs, chief sales and marketing officer at McLaren Automotive.
Eric Louwman, president of the Louwman Group said, “We are tremendously honoured to receive this token of appreciation from McLaren for our achievements in 2023. This award is of great value to our team, who tirelessly reflected McLaren’s commitment to excellence and succeeded time and again in exceeding our customers’ expectations.”
Thomas Middeldorp, Brand Manager of McLaren Utrecht, adds: “After celebrating our 10th anniversary last year, this is the icing on the cake for all the hard work of our team. From marketing, PR, aftersales, parts to our master technicians and sales, all are pursuing the same goal: By working closely together, and serving our customers in the best possible way, we have been able to achieve this.”
McLaren Utrecht now moves on to the next round of the competition. A winner will be chosen for each region (Europe, Middle East and Africa (EMEA), Asia Pacific & China and The Americas).
The winners for these regions will be announced by McLaren later this year. One of them will be awarded the title McLaren Global Retailer of the Year 2023.
McLaren Utrecht is part of Louwman Exclusive and has represented McLaren in sales, aftersales and merchandising since 2013. The company also offers tailor-made solutions for leasing one of the British marque’s models.