Maserati surprises car lovers worldwide with the opening of Officine Fuoriserie, a brand new space in the historic Modena factory where dreams come true. Here everything is about customisation, down to the smallest detail.
2025: The year of the Tridente – and a new chapter for Maserati
A century ago, Mario Maserati, the founders’ brother and artist, designed Maserati’s iconic logo: the ‘Tridente’. He took his inspiration from the statue of Neptune in Piazza Maggiore in Bologna. That powerful symbol found its place on the grille of the Tipo 26, which made its debut at the 1926 Targa Florio. That’s where the story of Maserati began – first on the racetrack, later on public roads.
In 2025, Maserati will celebrate 100 years of the Tridente. A century of innovation, elegance and speed. And what better time to look back as well as forward than with the introduction of something special: Officine Fuoriserie.
The essence of Fuoriserie
The name ‘Fuoriserie’ – literally ‘custom-built’ – says it all: these are not standard cars. Officine Fuoriserie is all about personalisation at the very highest level. From unique colour combinations to special materials, special finishes and personal touches, customers get the chance to have their Maserati put together in such a way that it is truly unique in the world.
The possibilities are endless. Think an interior inspired by your favourite music, a paint colour that reminds you of your first sports car, or a sporty finish that perfectly reflects your lifestyle. Maserati Fuoriserie customers thus become the stylist of their car, with the help of a personal designer.
